7 Social Media Myths

In this time of digital connection many clubs are looking to dip their toe in the expanding social media pond. With so many differing opinions out there, I set out to discover the biggest myths out there. Thanks to my friends at Insight Social Media I discovered the 7 biggest Social Media myths we all need to be aware of!

Chances are, you’ve at least heard three of these “facts” thrown around. Let us separate the facts from fiction and debunk these 7 commonly thought social media myths.

There’s a lot of information out there about how you should run your social media and which success markers to shoot for. Plenty of brands waste precious time working towards these, only to find conversions and sales not following.

Let us bust these social media myths for you.

1.      Lots of followers = more success

No way, José! Sometimes this is the case, but having more followers doesn’t necessarily mean your business or account will have more success. We like to measure success through the engagement rate an account has, which gives an insight into what percentage of your followers actually like or comment on your posts. An account might have 10k followers, but if only 50 of them engage with a post, does it make it successful?

2.     CTA’s must be used. Always.

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Call to actions are everywhere, but they don’t have to be. Don’t get us wrong… Call to actions are extremely important in converting customers and reaching business goals, but using them too often can make your audience feel like they are being sold to constantly. To avoid fatiguing your audience, just pop a CTA on the posts that really deserve one. On your other posts, we recommend fostering their trust and relationship with your brand instead, which in the long run is often a more effective sales technique anyway!

3.      #hashtags #are #a #social #media #magic #pill

#wrong. Hashtags have their pros, but they also have their cons. Whilst many studies prove their assistance in improving engagement and reach, using hashtags for the sake of it can be ineffective, appear spammy and even desperate.

If you want hashtags to work for you, we recommend sticking to using between 5-11 on Instagram, 1-5 on LinkedIn and avoiding hashtags altogether on Facebook. Ensure the hashtags you choose are relevant and will attract a quality audience. We’re not going to hashtag #socialmediasucks at the end of this blog, so why hashtag #likeforlike on your post about self-confidence? If things don’t match up, you could run the risk of losing trust and respect from your audience.

4.     You can’t create content unless you are a pro

You don’t always need a professional camera, gimble, drone, go-pro and professional content creator to produce epic content. With your trusty iPhone camera, you can capture amazing photos and videos to use on social. Our key tips are nailing lighting and using portrait mode! Great lighting can make or break a photo, so make sure you have nice highlights, shadows and contrast in an image to draw interest.

With an abundance of video and photo editing apps out there, enhancing your content to professional quality has never been easier.

5. Your business must be on every platform.

No need. We definitely recommend being on at least one platform actively, but there’s no need to feel like you need to own every single platform – that would be exhausting! Know where your target audience spends their time and focus on those platforms…

What’s the point on focussing your energy on TikTok if your average user is over 50 years old? There isn’t one.

6.     You have to post every day to be successful.

Every business is different, which means every business will have a different success recipe. If you are starting out, we recommend testing four different looking weeks and seeing which reaped more followers and engagement. Some brands thrive on posting once a week, others can be twice daily. Work out what works best for yours and be consistent with it.

Feeling the need to post every day can also result in meaningless posts. Don’t post for the sake of it, spend your time wisely and make every post count. We encourage you to ask yourself, what valuable information are you providing to your audience with each post? Will it make them laugh, purchase a product, ask us a question or fulfil a need?

7.      Negative feedback should be ignored.

When a customer or a member of your audience is angry or upset, the last thing they want is to be ignored and disregarded.

If a comment is constructive in any way, we recommend replying in a timely manner and directing the conversation to continue privately, either through an email, direct message or call. Ensure your response is on brand, personalised and professional, as other customers will see how you manage complaints or negative feedback and adapt their perception of your brand – for better or worse.