‘As we can’t celebrate today let’s celebrate yesterday’

ANZAC day is a national day of remembrance in Australia that commemorates service men and women who served and died in wars, conflicts and peacekeeping operations. Originally devised to honour the members of the Australian and New Zealand Army Corps who served in the Gallipoli Campaign, their first engagement in the First World War.

This day is one of Australia’s most patriotic national commemorative occasions.

It is an emotional day for many Australians old and young, a time for reflection, and this year, under the current circumstances, it is going to feel very different for everyone.

There will be no dawn service and marches, no clubs to have a beer with your mates and no two up.

At this time more than ever clubs need to be using all available communication channels to send a message of the ANZACS and tell their story to celebrate this day.

‘As we can’t celebrate today let’s celebrate yesterday’

Leading up to April 25th……

• Profiles of members who have and who are currently serving; let them tell their story and have their photo taken

• Reach out to some of your longest serving members for them to tell a story of what your club is like on ANAC day and how it makes them feel

• Ask members to share a moment in time of your club, an image of the club 10, 20 years ago. This could be an ANZAC day event, an image of the original club or just how they like to spend time in your venue with family and friends

• Reach out to your members who you know fall into these categories or send out a call to action via email. If you with our E-Solutions platform we can send out a form to your members

• You can push out these profiles and images in member newsletters, social media and have amazing content for your web page


‘we’ve been through a lot over the years, we’ll get through this too’

‘we’ve got a lot of history together’

‘how the club has changed’


April 25th, the day…..

  • Make sure you are providing opportunities for people to still respect our veterans
  • A selection of dawn services will be held across the country, but the public will be asked not to attend. Plans are under way using social media and live streaming. Keep an eye out for what is happening nationally, state-wide and possible locally.
  • Prime Minister Scott Morrison said veterans would be able to participate “at least remotely” in a televised Anzac Day service from Canberra “on one of the most important days of the year for all Australians”.
  • Consider ways you can schedule video messages on Facebook
  • Promote the movement of the 1minute driveway salute. Ask members to stand out on their driveways at 6am as a sign of respect to the ANZACs and service men
  • There is also a #wearyoursuit hashtag encouraging people to put their suit on as a sign of respect when they stand out on their driveways

What ever message you decide to push out to your members just please do not underestimate the disappointment of doing anything for you members.

Clubs are community


‘Lest we forget’

MORE ARTICLES FROM BUZZCONNECT