We believe that group discussion produces data and insights that would be less accessible without interaction found in a group setting—listening to others’ verbalised experiences stimulates memories, ideas, and experiences in participants.
By using an independent agent members feel free to speak truthfully without offending the venue’s staff.
A more accurate overview can be achieved as the focus groups are conducted in an informal and natural way where respondents are free to give views from any aspect.
The process is broken down into 5 stages:
We’d love to hear from you!
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