Staying Connected is Now More Important Than Ever
Things may look bleak for clubs right now, but there IS a silver lining in this situation we’re all facing right now.
People are spending hours on social media every day and they’re actively engaging with businesses.
Facebook and Instagram have seen a 40% increase in usage due to Covid-19, with views for Instagram Live and Facebook Live doubling in one week!
Now is your chance to engage your members, provide value, and offer support.
The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when we need to find opportunities that will help build personalised and lasting relationships with our audiences from a safe distance.
Staying connected is now more important than ever, with people and businesses relying on social media to stay in touch with friends, consume the news, and be entertained.
Some clubs have been able to shift their food and beverage service offerings online during these unprecedented times, however if this is not possible, getting online and in touch with your members and club community via Facebook Live could still help.
With live video, you can connect with your audience in a more direct and genuine way. People who are self-isolating or practicing social distancing will be seeking opportunities to connect with more people face to face. While this isn’t in direct contact, it is a current solution offering the interaction and online experience your audience is craving.
One example we’ve recently seen of this is Cherry St Sports Club running virtual meat raffles – with live draws on their Facebook page. They have even had the Easter Bunny & Paw Patrol Live on their Facebook entertaining the kids in the community.
With Mother’s Day coming up next month, there’s still plenty of time between now & then to plan and organise a Mother’s Day virtual raffle. Virtual Birthday Draws could be another great way to engage your members.
Make sure to direct your members via email and sms to your online draws to cover off all bases, as not all members will be connected on Facebook.
Social Media Post Ideas During COVID-19
There’s no denying that these are tough times. When times are tough, it’s really common for business to struggle with what to say, particularly on social media. Do you stick with your old messaging and pretend it’s still business as usual? Do you commit your feed to only COVID-19 related posts from now on? Probably not the best idea.
Using the right tone to communicate to your members during this pandemic is really important. We know they miss coming to the Club, miss seeing the staff and the connection they felt when visiting your venue.
Social Media Expert Angie Gensler tells us:
“Be particularly mindful of the words you use and the type of content you share on social media during this crisis.
The content you share should align with your brand voice and identity.
If you typically do not talk about political issues on your business profile, now is not the time to start sharing your opinion about how the government should handle the pandemic.
Be sensitive to the pain and suffering others are experiencing right now.
It’s OK to share your experience and bring some humor and lightness to your social media posts, but try not to cross the line to offensive or negative. “
If you are stuck for ideas, here are her 9 Social Media Post Ideas:
Create a Sense of Community With Your Members Online
People are looking for ways to be social, to connect with others and to even be distracted from everything that’s going on. Social media is the perfect platform for Clubs to engage with members in this way and create opportunities for now and into the future.
Here are some amazing examples we’ve seen recently of Clubs doing what they do best – being there for the community!
Staying connected is now more important than ever
Use this time to build relationships on social media so when this situation is over…
You have a crowd of raving fans ready to return to your Club to do business with you.