About Us

Buzz Consultants was formed in 2010 with a vision of bridging the Marketing and Gaming departments across Member Engagement strategies.

From the early grassroots of Tiered Loyalty programs with 4 segments to the evolution of a hyper-personalised member journey, we have always stayed ahead of the curve with a laser focus on the ‘what’s next?’

We have a team of highly dedicated professionals who have all come from Clubs, so they are able to deliver a solution that is not only strategically sound but operationally sound as well.

Marianne Doyle

CEO

12 years

Having studied Marketing in university, Marianne gained a passion for the gaming industry when working part time during university on the gaming floor. Founder and CEO of Buzz Consultants Marianne’s vision of merging the Marketing and Gaming departments was key in the business’s early success. Heading up the gaming department of Buzz her passion for the gaming industry is still as strong today. Keeping strong relationships with account managers across all the gaming manufacturers she is able to deliver best advice on purchases, moves and conversions across your gaming floor. Driving Buzz’s fully integrated analytics tool to continually deliver ROI and dashboard reporting for your venues.

Merissa Proops

OPERATIONS MANAGER

8 years

Having worked in Clubs since she left school, Merissa found a passion for functions and club operations. Utilising these skills at Buzz, Merissa is key for all staff operations and training as well as yearly planners for your venue. Merissa’s passion at Buzz is the members journey – ensuring that no members journey is the same throughout the year – talking to a member about what they do in your venue not what everyone else does! Using the data to create hyper-personalized communications that create and strengthen a members loyalty to your Club. Rolling out plans per venue keeping you to your Member Engagement timeline is her passion. Merissa’s motto at Buzz is “It’s my job to get to you before you get to me!”

Paul Lee

IT & GAMING MANAGER

Having worked in the club industry for over 20 years Paul brings a wealth of gaming and IT knowledge that some people can only dream of. Creating automations and reducing double handing is what Paul loves to do. If there is a way to make things quicker, easier, and more seamless for both club and customer than Paul will ensure it happens. Working in some of the largest gaming rooms in NSW, Paul brings to Buzz an understanding of gaming and how to make it work.

Katherine Bolger

MARKETING & COMMUNICATIONS Manager

7 years

Our design guru Katherine puts together communications to fit within your Marketing guidelines. Using the latest in design techniques that are seamless with the technology she will ensure brand consistency across all of your communications. The master of Member segments she will always ensure that all of your communications, whole of club and targeted go out on time every time! Katherine also managers the data feeds to the communications platform and analytics dashboard. Ensuring that all the data feeds from POS, gaming and membership all come across daily to provide up to date actionable data for our clients.

Anneke Piirlaid

Communications
CO-ORDINATOR

2 years

Working with Katherine, Anneke is responsible for your marketing calendar events throughout the year. Reminding you of what’s on member communications and all the major events throughout the year. Ensuring that all your club events are marketed to the correct segments is a key focus for Anneke – Not sending everything to all your members to ensure that your communications are personally relevant to all member segments.

Sarah Kane

Digital Marketing Analyst

Sarah joins Buzz with 10 years marketing experience in both the hospitality and retail industries. Having managed Marketing and Membership in a club for over 4 years, Sarah has an in-depth understanding of club operations, systems, and the annual club calendar.

With a strong focus on the customer experience, Sarah works by developing customised and innovative communication messages to drive loyalty and member retention. 
Passionate about branding, engagement and customer loyalty, Sarah will help drive your member journeys, ROI, and digital campaigns.

Raagini Rampal

Marketing ASSISTANT

Raagini is currently studying Journalism at the University of Technology and has joined our team to gain a new set of skills within the Digital Marketing Industry. She is a bright and bubbly woman, and we're very excited to have her on board!

Sam Ferrara

Marketing ASSISTANT

Sam is young and passionate man who has recently completed his studies in Marketing and Communications, with prior experience in the Hospitality and Gaming Industry. Sam is hardworking, knowledgeable and outgoing and is a great addition to the Buzz Team.

Jo McCulloch

MARKETING ASSISTANT

With over 12 years’ experience in the Club industry, specialising in graphic design and all forms of marketing communications, including digital communications, print, in-house screen systems, websites and social media, Jo is looking forward to creating and developing campaigns for all our Buzz clients and working alongside the Buzz team to achieve exemplary outcomes for our wonderful clients!