About Us

Buzz Consultants was formed in 2010 with a vision of bridging the Marketing and Gaming departments across Member Engagement strategies.

From the early grassroots of Tiered Loyalty programs with 4 segments to the evolution of a hyper-personalised member journey, we have always stayed ahead of the curve with a laser focus on the ‘what’s next?’

We have a team of highly dedicated professionals who have all come from Clubs, so they are able to deliver a solution that is not only strategically sound but operationally sound as well.

Marianne Doyle

CEO

15 years

Having studied Marketing in university, Marianne gained a passion for the gaming industry when working part time during university on the gaming floor. Founder and CEO of Buzz Consultants Marianne’s vision of merging the Marketing and Gaming departments was key in the business’s early success. Heading up the gaming department of Buzz her passion for the gaming industry is still as strong today. Keeping strong relationships with account managers across all the gaming manufacturers she is able to deliver best advice on purchases, moves and conversions across your gaming floor. Driving Buzz’s fully integrated analytics tool to continually deliver ROI and dashboard reporting for your venues.

Merissa Proops

OPERATIONS MANAGER

11 years

Merissa is an experienced operations leader with a solid background in senior management roles across the club and retail sectors. As Operations Manager at Buzz Consultants, she combines deep industry knowledge with decades of hands-on hospitality experience to support our clients.

Having led teams in fast-paced, customer-focused environments, Merissa understands the realities of running a service-first business while maintaining strong commercial outcomes. Her insights are practical, strategic, and firmly grounded in real-world experience.

If you know Buzz, you know Merissa. She’s the face many clients first connect with — known for her ability to quickly assess a venue’s challenges and offer clear, results-focused advice. Whether it’s over the phone, onsite, or at industry events, her approach is always thorough, thoughtful, and solution-oriented.

Merissa works closely with our clients to implement strategies that drive performance, improve systems, and support sustainable growth. Operators rely on her for trusted, actionable guidance that delivers measurable results.

Paul Lee

IT & GAMING MANAGER

4 years

Having worked in the club industry for over 20 years Paul brings a wealth of gaming and IT knowledge that some people can only dream of. Creating automations and reducing double handing is what Paul loves to do. If there is a way to make things quicker, easier, and more seamless for both club and customer, Paul will ensure it happens. Working in some of the largest gaming rooms in NSW, Paul brings to Buzz an understanding of gaming and how to make it work.

Katherine Bolger

MARKETING & COMMUNICATIONS Manager

10 years

Katherine brings a dynamic blend of creativity, strategy, and industry insight to her role at Buzz Consultants. With a strong focus on the Club industry, she works closely with clients to understand their goals to develop member engagement initiatives that help clubs connect meaningfully with their communities.

With a passion for branding, engagement and member segments, Katherine will help drive your member journeys, ROI, and digital campaigns with Buzz.

Anneke Piirlaid

Communications
CO-ORDINATOR

5 years

Anneke is responsible for your marketing calendar events throughout the year. Reminding you of what’s on member communications and all the major events throughout the year. Ensuring that all your club events are marketed to the correct segments is a key focus for Anneke – Not sending everything to all your members to ensure that your communications are personally relevant to all member segments.

Jo McCulloch

MARKETING ASSISTANT

3 years

With over 12 years’ experience in the Club industry, specialising in graphic design and all forms of marketing communications, including digital communications, print, in-house screen systems, websites and social media, Jo is looking forward to creating and developing campaigns for all our Buzz clients and working alongside the Buzz team to achieve exemplary outcomes for our wonderful clients!

Rebecca Lee

MARKETING SPECIALIST

After studying Communications and Advertising at university, Rebecca joins Buzz with ten years of experience in media planning and buying across many industries- including gaming. She has a keen eye for data analysis and developing consumer insights. Rebecca is excited to delve deeper into the Gaming industry and produce strategic communications to ensure our client’s individual campaign goals aren’t just met- but exceeded.

 

Bea Tesara

MARKETING ASSISTANT

Bea brings experience in education and the not-for-profit sector, specialising in design and digital strategy to craft compelling member communications and support client initiatives. Whether it’s interacting with clients, or streamlining internal processes, Bea aims to bring creativity, friendliness, and a strong sense of purpose to her work. Bea is excited to work with our clients to provide personalised communications and help venue exceed their expectations.