White Papers
Why hands-off systems fall short — and what clubs need instead
There’s a growing promise in the market: set up your loyalty program once, and let the system take care of the rest. Copy written. Segments chosen. Messages sent on schedule. It sounds efficient. It sounds modern. But it misses the point.
Why hands-off systems fall short — and what clubs need instead
There’s a growing promise in the market: set up your loyalty program once, and let the system take care of the rest. Copy written. Segments chosen. Messages sent on schedule. It sounds efficient. It sounds modern. But it misses the point.
Loyalty in Australia is no longer a given—it’s on trial. Members expect more than points and tiered benefits; they demand trust, transparency and genuine connection. When status rules change without clear perks, when AI operates behind a curtain of mystery, and when the loyalty market swells past US $1.2 billion, the brands that thrive will be those that evolve from transactional to relational.
Gallery
If your Member Engagement Strategy is not starting with engaged staff - it’s bound to underperform!
A look at what offerings Buzz gives to our clients in the 'Engine Room' of their club. How to make the most of dollars invested and ensure you are giving your members what they want.
Broad sweeping comments such as "loyalty is dead" have been used by many in the hospitality industry and Marianne Doyle explores what true loyalty looks like.